Casa Ruiz is a person
Ricardo Ruiz
Fifteen years building commercial structure where none existed. First in multinationals, then in my own companies, now for SMEs in Portugal.
Background
Always the first to build what did not exist.
I started in commercial operations at HP, working on forecasting and pipeline governance and improving CRM data quality.
I went on to Ambev/BEES, iFood, BYJU'S and NetJets, building processes, teams, forecasting and commercial operations.
I also built my own companies, including an industrial kitchen operation and a social growth agency.
Today I work in general management for a Portuguese industrial group and develop Casa Ruiz as digital growth infrastructure for SMEs.
Why it matters to an SME
A company that cannot be found rarely has only a marketing problem. It has a structural problem: where it is, what it promises, who handles the contact and how results are measured.